Wyncor launches new Media Division to turn toy brands into multi-platform experiences

Wyncor, the global toy company behind some of the industry’s most imaginative and trend-forward products—with several million units sold in less than 24 months with a sales in 40 countries — announced the launch of Wyncor Media, a new division dedicated to developing content, gaming, and experiential extensions of its original IP. Wyncor Media will focus on transforming the company’s popular toy brands into animated and live-action series, digital shorts, casual and mobile games, and immersive formats designed for today’s digitally native generation.

To lead the global rollout of this content slate, Wyncor has appointed Erick Rouillé as Vice President of Global Distribution, effective August 1. Based in Paris, Rouillé brings over 30 years of experience in international television sales, brand management, and licensing, having held senior roles at The Walt Disney Company, DreamWorks Animation, and Saban Consumer Products, Mediawan, Xilam Animation, Planeta Junior, and France TV Distribution.

“Wyncor’s toy IP is full of energy, originality, and personality—perfect fuel for content creation,” said Rouillé. “I’m excited to help bring these universes to life and build connections with kids through the formats they love most.” 

“We are really proud to welcome Erick as we accelerate the global rollout of Wyncor’s original IP. His leadership will be key in meeting the growing demand for our content, created to entertain kids and families around the world,” said Julian Jacob, Founder and CEO of Wyncor. “As we take our storytelling ambitions to the next level, Erick is the ideal person to lead this charge. His deep expertise and global vision will be instrumental as we reimagine our IP. And he’s just the beginning—Wyncor Media will be expanding its team significantly in the coming months.”

Wyncor Media’s first slate of projects will spotlight the company’s breakout original brand, "Kwaaks!" Known for its bold visual identity, distinctive play patterns, and rich storytelling potential, "Kwaaks!" is poised for a dynamic multimedia expansion. The content roadmap includes short-form animations for YouTube and TikTok, serialized animated series, and accessible mobile and web-based games—all designed to bring its characters and worlds to life in fresh, interactive ways.