Madgic Distribution accelerates global reach and closed new deals

Paris-anchored Madgic Distribution — formerly known as APC Kids — is ramping up its international expansion as it heads into the fall market season. With a raft of new sales across both its animated and live-action slate, the company is building momentum around key launches like the original series “Emerald” and “Jade Armor” Season 2, which it will present at MIPJunior.

“Emerald,” adapted from the hit children’s book series by Harriet Muncaster, is an 18-episode series plus a 22-minute special targeted at 4–7-year-olds. The U.K.’s Sky Kids commissioned the show, which follows the young mermaid protagonist navigating life between two homes and a blended family dynamic—accompanied by whimsical companions like Theodore the Sea Unicorn and Shelly the Sea Turtle.

Madgic is also preparing to launch “Jade Armor” Season 2, a 26-episode action-comedy currently slated for delivery in October 2025. Co-produced with France Télévisions, Super RTL, and supported by French regional entities, this next season dives deeper into the adventures of Lan Jun, the new bearer of mythical Jade Armor.

The distributor’s expanded reach is further illustrated by a wave of successful sales: in Hong Kong, PCCW acquired multiple titles from the slate—including “Nitso and the Very Hairy Alphabet,” “Lana Longbeard,” “Isadora Moon,” and “Jade Armor” Season 2 (for its NOW TV SVOD service). Meanwhile, “Isadora Moon” and the CBBC live-action series “High Hoops” found buyers in Canada’s TVO and Australia’s ABC. “Jade Armor” Season 2 has also secured deals with RTBF (Belgium), Télé-Québec (Canada), and Narrative (U.K.).

Reflecting on the company’s upward trajectory, Madgic’s Managing Director Lionel Marty shared: “We are incredibly proud to continue our great relationships with broadcast partners as we head to our first MIPJunior as Madgic Distribution. There continues to be a genuine appetite for quality animated and live-action series and it’s testament to the great producers we work with that so many of our shows have found new homes with leading international broadcasters.”

Following its rebrand earlier this summer, Madgic Distribution is clearly leveraging its refreshed identity to capitalize on international demand. With new series primed for launch and strong back-end sales traction, the company is well-poised to deepen its global licensing footprint in the children’s content market.