MIPJR 2025: Madgic Distribution, integrating the creative and commercial sides of the business

Following its rebranding from APC Kids, Madgic Distribution has entered a new phase of growth, leveraging the synergy between production and distribution to offer a 360° service for kids and family entertainment industry. Speaking with Señal News, Lionel Marty, Managing Director, explains that the company's transformation allows it to integrate the creative and commercial sides of the business thoroughly. "We're able to deliver whatever the broadcaster or the platform would need," he stated.

Madgic Distribution combines its distribution expertise with the animation capabilities of Two Minutes Studio, which operates 2D and 3D studios in Angoulême, La Réunion, and China. This integration enables Madgic to provide end-to-end services, from development and production to financing and global distribution, creating a strong competitive edge.
The benefits of this synergy are already evident in current productions. "Mogu & Perol", a project introduced at Cartoon Forum two years ago, is set to begin production by the end of the year thanks to the support of the integrated international studios. Moreover, discussions with international producers have opened the door to co-productions in France, extending the company's creative reach while strengthening its distribution network.

Madgic's diverse slate ensures there is content for every need. Marty emphasizes the company's commitment to variety: "We try to work as a broadcaster. From preschool, there's more educational content, more comedy, more drama, and fiction as well. The goal is to be able to deliver whatever the broadcaster or the platform would need." The catalog includes strong performers such as "Isadora Moon," with proven success across Latin America, North America, Hong Kong, and Europe. A new series, "Emerald," launches alongside the second season of "Isadora Moon," extending the brand and reinforcing its international recognition.

Other highlights include "Jade Armor" second season, which continues the success of its first season, produced by TeamTO for France Télévisions and Super RTL in Germany, and has been recognized as one of the most broadcast French animated series in recent months. Live-action offerings are also expanding, with "Show Kids," a six-part series produced by Deadpan Pictures in Ireland for RTE, and the seasonal favorite "Walter's Christmas," now entering its second season following a strong performance last year. Meanwhile, "HighHoops" has continued to succeed on BBC, TVO in Canada, and ABC in Australia, with new episodes planned for the coming year.

Marty also highlighted Madgic's 360° approach to IPs, including merchandising, mobile games, and publishing. "Our strategy is very traditional but effective: first establish a strong awareness, then launch in the market at the right time," he explained. As he also stated, for kids and preschool content, building a trusted relationship with parents is key, as their support ensures the success of ancillary products.