Gulli TV channel premiered "Milo" in France on 21 July. The first season of the award-winning preschool animated series co-produced by Fourth Wall and DeAPlaneta Entertainment is now available on Gulli's app and website. Starting in October, the show will also be available on Tiji, Gulli's pay-per-view TV channel.
Targeted at audiences between the ages of 3 and 6, the preschool television series is produced by Fourth Wall and DeAPlaneta Entertainment. The production was supported by the British Government's Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.
This latest release forms part of the company's international strategy for "Milo," which is already broadcast on four continents, airing in Spain on Clan TV, in the UK on Milkshake/Channel 5, China on Mango TV, Portugal on RTP, Poland on MiniMini+ and Pulse TV, Italy on RAI YOYO, DeAJunior and TIM Vision, Australia on ABC Kids, Hungary on MTVA, Switzerland on RSI, Netherlands on Kidzone, former Yugoslavia on Talent Show, in the Middle East on JimJam and Majid, Russia on Ivi, Latin America on Cartoonito and HBO Max, Finland on YLE, Sweden on SVT, Czech Republic on Česká televise and, recently, in Mexico on TV Azteca/Azteca 7/Kids 7. "Milo" is also coming soon to New Zealand on TVNZ, Portugal on Canal Panda and Israel on Noga.
The launch of "Milo" on Gulli will be accompanied by a major advertising and promotional campaign that will run on M6’s main platforms, Gulli, Tiji and 6Play, and will run until December. The show has already closed multiple licensing deals, covering several categories, such as fashion, publishing, educational games and toys, food, etc. and territories like Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US. In correlation with the launch, renowned brand Bandai will roll out the first ever MILO toy range, including soft toys, figurines and playsets, vehicles and electronic educational devices, among others.
Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, "Milo" has garnered high ratings and reached more than 10 million views on the official YouTube channel in English. In total, the title has launched YouTube channels in another six languages, including Spanish, LATAM Spanish, French, Italian, Brazilian Portuguese and Polish. The channels have collectively accumulated 18 million views and 8.3 million unique viewers. The first season consists of 52 11-minute episodes, and the second season is finishing its production. Accompanied by his close friends Lofty and Lark, "Milo" uses role play to explore the world of vocations, introducing pre-schoolers to a variety of professions. The series’ underlying message is that all jobs are "Incredible." The title was recongized 2022 Best Children's series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards.