16 ABR 2021

DIGITAL TELEVISION RUSSIA SELLS ANIMATION SERIES TO CHINA AND EUROPE

The companny has announced new sales deals with Beijing Joy Culture Media in China and with Brands and Rights 360 in Spain, Portugal, Italy and France.

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"Leo and Tig"

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Digital Television Russia Media Holding closed sales deal for two animated series with Chinese company Beijing Joy Culture Media Co., and signed an agreement for the distribution of several projects in Europe with Brands and Rights 360 (B&R 360).

Chinese company Beijing Joy Culture Media. (JCM) received distribution rights for two animated series "Be-Be-Bears" (four seasons) and "Leo and Tig" (two seasons) produced by Parovoz Studio, commissioned by Digital Television Russia Media Holding and The All-Russia State Television and Radio Broadcasting Company (VGTRK).

Beijing Joy Culture Media will also be involved in the distribution of Russian animated projects on digital platforms and in marketing activities with a view to promoting and increasing awareness of the brands. "Be-Be-Bears" and "Leo and Tig" have already been partially adapted and dubbed into Chinese, and a strategic partnership between the two major media companies will contribute to the completion of this work.

In a separate deal, B&R 360 has been appointed as the exclusive distributor of animated series "Leo and Tig", that will be distributed in Spain and Portugal, and "Fantasy Patrol" that will be shown in Spain, Portugal, Italy and France.

B&360 is an Agency specialized in creating and implementing marketing & commercial solutions for multimedia top brands and content.