Discovery extended its rights to show live coverage of every ABB FIA Formula E World Championship E-Prix following a new agreement with the all-electric racing series. The company will utilise its extensive range of free-to-air, pay TV and digital platforms to support the growth of Formula E in Europe.
Live and on-demand coverage will be presented through its leading multi-sport brand, Eurosport, in more than 50 markets, available via its linear and digital channels as well as being introduced on discovery+, Discovery’s global streaming product, to expand the reach of the ABB FIA Formula E World Championship to the widest possible audience.
The multi-year agreement includes exclusive live and highlights coverage in 27 markets in Europe, with Formula E fans able to enjoy selected broadcasts via Discovery’s free-to-air channels in the UK (Quest), Norway (MAX), Poland (Metro), Spain and Turkey (DMAX), Sweden, Denmark, and Finland.
“Formula E has established itself as the world’s most competitive electric racing series and our coverage has been entertaining fans since its very first Championship. We’re excited to continue to screen every race and use the full scope of Discovery’s channels and platforms to continue the growth of the Championship, expanding the reach of this exciting sport for years to come. Our commitment to bringing innovative and electrifying motorsport experiences to fans everywhere further enhances our diverse portfolio of world-class sports rights that truly offers something for everyone,” said Trojan Paillot, VP Rights Acquisitions at Eurosport.
Aarti Dabas, Chief Media Officer of Formula E, added: “Discovery’s reach across Europe, through Eurosport, discovery+ and free-to-air channels, is vitally important for Formula E and has been since Season 1. We’re excited to announce this new phase of our partnership with Discovery, expanding our audiences through their extensive range of platforms and renewed focus on localising content, allowing us to showcase our unpredictable, all-action racing series to millions of households, in more than 50 markets across Europe”.
Discovery has screened every Formula E season since its inception in 2014 via Eurosport as part of the most comprehensive motorsport offering in Europe. Its commitment to electric racing was reaffirmed this year by unveiling the inaugural Pure ETCR championship, the world’s first all-electric multi-brand touring car championship set to begin in May. The series will be promoted by Eurosport Events – Eurosport’s event promotion and management division, which will organise 32 events across four continents this year.
In 2021, Eurosport will also be the home of a wide range of motorsport events and series including the 24 Hours of Le Mans, the FIA World Touring Car Cup (WTCR), FIA European Rally Championship (ERC), the FIM Endurance World Championship (EWC) and Extreme E, offering something for everyone.
We’re excited to continue to screen every race and use the full scope of Discovery’s channels and platforms to continue the growth of the Championship, expanding the reach of this exciting sport for years to come” Trojan Paillot VP Rights Acquisitions at Eurosport