Julien Muresianu and Moe Bennani
Former Talpa exec and WeMake director Moe Bennani has set up Dreamspark, a Paris-based production company focused on creating and producing unscripted hit formats using Artificial Intelligence. Bennani joined forces with tech entrepreneur Julien Muresianu, to integrate smart algorithms at the core of the company, using key data to enhance idea generation, sales strategy, and executive production.
“AI has already helped write pop ballads, mimicked the styles of great painters and informed creative decisions in filmmaking,” Moe Bennani said. “In order to bridge the gap between the fast-booming demand and the supply in formats, we combined our creativity and the computation power of AI, to find smarter ways of approaching format generation and understanding programming decisions. Thanks to Julien’s outstanding expertise, we already make better choices while answering the viewer’s needs and driving long-term growth.”
Julien Muresianu added: “I feel very grateful to be part of Dreamspark, and to be able to help Moe build a new vision of creativity and production. As of today, we see AI as a tremendous tool able to augment the abilities of humans in virtually all tasks, including creativity and most dimensions of what production is about. My know-how in AI brought me into many fields, and entertainment is one of the most exciting ones.”
Since its creation in the beginning of 2022, the company has been in fast development and currently offers a catalog of more than 20 formats, focusing on social experiments, reality competitions and dating reality series. Advanced discussions for the sale of several formats are currently being held between the company and local channels and global streamers in EMEA and North America.
The first AI prototype has already been implemented in the company and is planned to be keynoted to the market later this year. On the other hand, Dreamspark has recently appointed Quentin Jomand, as Head of Content and Marcellin Tézier as Junior Creative.