Lionel Messi in "FIFA 20"
LaLiga and Electronic Arts announced a long-term partnership that will continue to offer authenticity to EA Sports “FIFA” players for the next ten years. Under the partnership renewal, EA Sports will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This includes a joint commitment to grow fandom and e-sports participation through LaLiga’s official e-sports competition, eLaLiga Santander.
The new agreement comes as the world is playing and watching more EA Sports “FIFA” than ever before, and as football fandom continues to grow. EA Sports “FIFA 20” for console and PC is the most-played game in franchise history. Unique players have increased 10% year-over-year and daily active players reached an all-time engagement high.
At the same time, fans are watching record volumes of EA Sports “FIFA” content as more than 12 billion minutes have been viewed on Twitch since launch - the equivalent of more than 133 million traditional football matches. The 260% year-over-year growth in EA Sports “FIFA” content viewership was also fueled by the recent global EA Sports “FIFA Stay and Play Cup” that aired to millions in more than 100 countries.
"Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we're uniquely positioned to deliver unrivaled authenticity and innovation in the years to come. Our joint commitment will enable both immediate impacts for the next EA Sports ‘FIFA’ experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade,” said Cam Weber, Executive Vice President & Group GM at EA Sports.
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA Sports ‘FIFA’ every day. We have built a collaborative partnership with EA Sports for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide,” added Javier Tebas, President of LaLiga.
We have built a collaborative partnership with EA Sports for more than 20 years that has seen both organizations become leading international brands” Javier Tebas President of LaLiga