LaLiga announced a six-year strategic partnership with Beijing based Streamline Media Technology, officially launching the LaLiga live streaming application in China: LaLiga Plus. The two parties will work closely on delivering a more immersive LaLiga game viewing experience to all Chinese fans.
A DTC exclusive brand dedicated application solution, LaLiga Plus will connect Chinese fans to LaLiga Santander and LaLiga Smartbank starting this season. This app will offer different packages to the fans through a freemium model combining free and paid matches. Fans will be able to enjoy all 380 matches of LaLiga Santander and, for the first time in China, all 462 matches and promotion play-offs of LaLiga Smartbank will be available to the Chinese fans as well. With this launch, LaLiga is the first among the major leagues to have a DTC solution in the country.
"Brand dedicated application is the future of sports broadcasting. Technology is playing an increasingly important role in the world of sport. This is a strategic agreement and a firm commitment to innovation in a country as important to us as China," commented Javier Tebas, president of LaLiga.
Laliga has been continuously dedicated to offering an interactive viewing experience to all its fans in China. The partnership with Streamline enables LaLiga to connect with Chinese fans through a deeper and more profound relationship. By immersing fans in the LaLiga culture, which will be an all-new immersive experience by integrating sport, technology and IP derivatives, targeted to build a comprehensive showcase for LaLiga delivering its full excitement and passion.
"I could not ask for a better partner, a world class sports brand like LaLiga, who shares our vision of how we believe sports will be brought to audiences in the future. LaLiga Plus will be a significant game changer in the sports entertainment industry and I am optimistic we will soon be able to announce partnerships with other major sports brands and IPs," said Marco Weber, Chairman, CEO and Founder of Streamline.
"LaLiga Plus is the core of our strategy in China for the next years. This is a first step of a complete ecosystem we are building to provide new and unique experiences and new products to fans. Together with Streamline, we are investing in technology, fan experience and increasing value for our brand and business," added Sergi Torrents, LaLiga’s Managing Director in China.