After a licensing process through bidding requests, LaLiga announced the renewal of the audiovisual rights of LaLiga Santander and LaLiga SmartBank in Mexico and Central America with Sky Sports. Under this new agreement between LaLiga and Sky Sports, both parties agreed to offer the rights for a duration of eight seasons, taking effect from the 2024-2025 season.
Although the organization that rules Spanish football did not give financial details, according to the Spanish newspaper El Confidencial, Sky Sports might have paid around €500 million for the transaction. Therefore, it is estimated that the company would pay approximately €60 million per season. This represents an increase that almost doubles what was agreed in the previous contract.
“This agreement represents an advance in the value of LaLiga's audiovisual rights in Mexico and Central America, managing to increase the value in comparison with the previous offer request process. The participation in the negotiation of Mediapro and LaLiga North America (a joint venture between LaLiga and Relevent Sports, which was extended to Mexico in June of this year) has been key to revalue the audiovisual rights of the competition, while in other European competitions the value of their rights decreases," LaLiga said in a statement.
“This renewal also represents an opportunity for LaLiga, as well as for LaLiga Santander and LaLiga Smartbank’s clubs, to continue increasing their brand presence in one of the most strategic markets in the football industry, getting closer and closer to the Mexican and Central American audience through an operator that has a stable and long-term relationship with the Spanish competition, knows the product and has worked closely with LaLiga for more than ten years," the statement concluded.