10 MAY 2022

Fremantle acquires majority stake in Element Pictures

Fremantle has acquired a majority stake in film and drama production company Element Pictures, the independent production label behind the global phenomenon “Normal People.”


Ed Guiney and Andrew Lowe


Fremantle has acquired a majority stake in film and drama production company Element Pictures, the independent production label behind the global phenomenon “Normal People,” Academy Award winning films “The Favourite” and “Room,” and the highly anticipated new TV series “Conversations With Friends.” Working across production, distribution, and exhibition, Element Pictures is managed by Co-founders Ed Guiney and Andrew Lowe, with offices in Dublin, London, and Belfast.

The deal was spearheaded by Fremantle’s Group COO and Continental Europe CEO, Andrea Scrosati, and Lorenzo De Maio, CEO of De Maio Entertainment. According to the company, the acquisition further underlines Fremantle’s strategic plan to invest in and develop premium production companies and creative talents from around the world.

Element Pictures upcoming television productions include “Conversations With Friends,” based on Sally Rooney’s debut literary sensation which is set be amongst the hottest TV releases of 2022. The 12-part series was developed and produced by Element Pictures, directed by Lenny Abrahamson and Leanne Welham, co-written by Alice Birch, and will premiere on BBC and Hulu on May 15, 2022, and will roll out globally soon after.

“Element Pictures is 21 years old this year and it is incredibly exciting for us and our wonderful colleagues to be entering a new and ambitious phase of growth in partnership with our friends at Fremantle at a truly exhilarating time for our industry. We are huge fans of the people at Fremantle, their vision for the future and the extraordinary talent they are working with across film and television. Collaborating closely with Jen, Andrea, Lorenzo, Christian, Jens, and their brilliant team will allow us to build on and grow our existing relationships with the very best creators in the world and expand our capacity to make exceptional film and television drama for international audiences,”  said Ed Guiney and Andrew Lowe.

“Fremantle is proud to be investing and partnering with the very best creative minds in the business. Ed, Andrew, and the amazing Element Pictures team certainly fall into this category. They have built an astonishing company, which has become one of Europe’s most exciting and innovative creative production companies. We look forward to working closely with their immensely talented creatives, helping to build on their slate of high-quality, sophisticated, and powerful productions. Creative freedom will sit at the very heart of this partnership, and everyone at Fremantle is excited to be working with the Element Pictures team and supporting their growth internationally,”  Andrea Scrosati added.

Last August, RTL Group announced its aim to increase Fremantle’s full-year revenue target to €3 billion by 2025. The acquisition of Element Pictures forms part of Fremantle’s wider growth strategy to invest in production companies, content, and talent around the world to source the best creative ideas, develop and create strong and unmissable IP.

The investment in Element Pictures follows acquisitions over the past 12 months which include the UK based independent production company Dancing Ledge; scripted Italian production company Lux Vide; international development and production company Fabel; Australian-American television production company Eureka Productions; UK unscripted production company Label1; and 12 production labels in Norway, Sweden, Finland, and Denmark from Nordic Entertainment Group.

In addition to spearheading the deal, De Maio Entertainment, a Fremantle-backed company, will be a strategic advisor and partner across Element Pictures’ slate, using their extensive experience to optimize strategy and maximize each project’s impact and success.