Fremantle announced the promotion of Jens Richter to CEO Commercial and International. Under his expanded remit, alongside overseeing Fremantle’s distribution business, Richter will now also take responsibility for all commercial activity, including Fremantle’s digital and social business and expanding FAST channels activity. Based in London, he will report to Group CEO Jennifer Mullin and will sit on Fremantle’s global leadership team.
As CEO International (a role he has held since joining Fremantle in 2014), Richter oversees the global distribution of Fremantle’s finished programme catalogue, international content and acquisitions, and co-production strategy models. As CEO Commercial and International, he now also takes responsibility for Fremantle’s digital business, which creates original social content for all major platforms. Across Facebook and YouTube, the company has 470 million fans on their 1500 social accounts, and in 2022 achieved over 34 billion views across all platforms.
Working with all major platforms in multiple geographies, Fremantle’s FAST offering includes Buzzr as well as channels based on iconic IP such as “Jamie Oliver,” “Baywatch” and “American Idol.” Fremantle has also recently launched genre channels Quip, Sleuth, Places and Spaces, and Cook, Chop, Chat.
“Jens is an outstanding and commercially savvy executive, with extensive knowledge and experience of the international market. I am delighted that he has taken on this expanded role in our business, giving us laser-focus on all commercial activity under his astute leadership,” Jennifer Mullin commented.
“I am delighted to be taking on this expanded role and am excited about the opportunities we can create as one central commercial and international business unit. The digital and FAST space provides an opportunity for us to make an even bigger impact in the direct-to-consumer space, and I am looking forward to the success we can build on here,” Jens Richter added.