Fremantle reorganizes its Ad Sales, Digital and FAST teams

The company hired Matt Katrosar as Senior Vice President of Global Ad Sales and Strategy, as well as Keith Goss as Senior Director, Global Digital Operations Services, James Meyer as Director, Global Channels Distribution and Partnerships, and Liat Abada as Director, Global Platform Partnerships.

22 MAY 2024

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Fremantle has appointed Matt Katrosar as its new Senior Vice President of Global Ad Sales and Strategy, based in Los Angeles, reporting to Jens Richter, CEO, Commercial and International. In the newly created role, he will be responsible for driving FAST and AVOD channels, broadcast, social and content revenue growth across worldwide teams and accounts by bolstering Fremantle’s sales strategy. Katrosar joined Fremantle from Telly, where he worked as Strategic Advisor and previously the Head of Strategic Partnerships, Advertising and Data. Prior to this, he served as Vice President of Sales for Paramount Global, leading Streaming and Programmatic Sales. Across his 20+ years the executive has worked at CBS, Pluto TV and Viacom.

Moreover, following the appointment of Laura Florence to the role of SVP Global Channels, reporting into Jens Richter, Fremantle continues to expand the Global Channels division with three additional appointments. Keith Goss joined Fremantle as Senior Director, Global Digital Operations Services, based in Los Angeles; James Meyer as Director, Global Channels Distribution and Partnerships, based in London; and Liat Abada as Director, Global Platform Partnerships, based in New York.

Keith Goss joined from Roku where he worked for six years, most recently as Operations Manager of the Linear Operations Team, where he was a key player in operationalizing Roku’s ground-breaking foray into FAST, linear and live spaces – launching over 375 FAST and linear channels. In his role, Goss will oversee the digital distribution and content operation pipelines across Fremantle’s growing Global Channels group.

James Meyer joined from ITV Studios in London and Los Angeles where he worked for 11 years, most recently as Director of Digital Distribution and previously as Senior Manager. While there, he launched their FAST and AVOD distribution business. Meyer’s role will see him support the sales and Global Channels team with the planning and optimisation of FAST channels.

Liat Abada joined from VIZIO where she worked on Content, Partner, and Platform Marketing for WatchFree+, and prior to that, ION Television and Scripps Networks where she was the Director/Head of Distribution and Partner Marketing. In her new role, Abada will be working closely with platform partners to highlight and showcase the successful Fremantle suite of channels and iconic programming.

Jens Richter, CEO, Commercial and International, Fremantle said: “We are delighted Matt (Katrosar) will be joining the Commercial and International team in this newly-created role. With Matt’s extensive experience in the US and internationally, he will be pivotal in the expansion of the Channels team, which will continue to drive Fremantle’s growth and success in this business area. I would also like to welcome Keith (Goss), James (Meyer) and Liat (Abada) who together will further enhance the success of the Global Channels group and underlines our investment and focus on this important growth area.”

Matt Katrosar, SVP of Global Ad Sales and Strategy, Fremantle added: “I am excited to be joining Fremantle and look forward to using this opportunity to accelerate the growth of the Global Channels team and amplify its success on a greater scale. It’s an honor to become part of this division at such an exciting time for the business and continue to develop our strong reputation in the direct-to-consumer space.”

Within the past 12 months, Fremantle’s Commercial and International team has seen continued success with a strong appetite in the market for both new and archive content. Within the Global Channels unit, Fremantle has and continues to develop strategic partnerships with key partners worldwide to showcase its catalog of IP, as seen with  FAST channels such as the "Jamie Oliver", "Baywatch" and "BUZZR".