Fremantle secures 5-year strategic framework deal with Cinecittà

Fremantle and Cinecittà SpA signed a framework agreement, which will include a rental of six soundstages at the Roman-based studios.“The talented Italian and international professionals working with Fremantle need somewhere to bring their ideas and projects to life," Andrea Scrosati, Group COO and European CEO of Fremantle, said. "With all its history, the innovation and growth projects recently announced and, above all, the extraordinary professionalism of its workers, Cinecittà is the perfect place."

The five-year agreement serves as one of Fremantle's efforts to produce popular Italian titles. The agreement with a group of Fremantle’s stature also forms part of a larger Industrial Plan of Cinecittà. With the help of the collaboration, Cinecittà hopes to become a reference point for Italian and international audio-visual productions, reinforcing partnerships and fostering competitive growth of the Italian audio-visual market.

In addition to studio rental, the agreement also includes long-term use of service premises, costume and prop facilities, digital post-production and 35mm and 16mm-development facilities. Overall, it will offer production teams an all-round, integrated service which is efficient, inclusive and sustainable.  "The agreement with Fremantle is exceptionally tactical for Cinecittà. It confirms our production hub’s potential for playing a key role in the new global audio-visual market," Nicola Maccanico, Cinecittà CEO, said. "It lays the groundwork for a well-structured partnership with a major international player which enjoys sound relations with the Italian production system. Global and local at the same time, just like Cinecittà."

In Italy, Fremantle works alongside Fremantle Italia in the entertainment and documentary market, producing TV series and films through Wildside and The Apartment, the company recently behind "The Hand of God", which has now received an Oscar nomination for the upcoming Academy Awards. "We are delighted that this agreement will allow us to produce even more TV series, films and programs in Italy than we already are at present, and to do so with that level of excellence which is vital for us," Scrosati said.