Fremantle launched Imaginae Studios, a new label designed to work with AI

Fremantle announced the launch of Imaginae Studios, a brand new, standalone label designed specifically to harness the power of Artificial Intelligence (AI) – to service and support its creative talent, pushing production boundaries and driving innovation in storytelling. Imaginae Studios will be dedicated to leveraging all AI solutions, technologies and tools for the creative community, embracing experimentation, innovation and vision.

Andrea Scrosati, Group COO & CEO Europe, said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art. The mission of Imaginae Studios will be exactly that - to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation. We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us to shape the future of storytelling, where your passion for content creation and the opportunities that come from innovation can truly flourish.”

The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer & CEO Europe. It will offer new opportunities for the next generation of creative talent, with the hire of a dedicated team of creatives with a passion for innovation in storytelling. Operating as an independent label, the creative team will work exclusively within the new business.

Imaginae Studios represents a significant milestone and reinforces Freemantle's commitment and investment in creative talents, ideas and innovation with the goal of delivering cutting-edge, high-quality entertainment to audiences worldwide.

Operating with full independence, Imaginae Studios will push the boundaries of what is possible in media and entertainment, producing groundbreaking content while adhering to the strictest intellectual property and compliance standards.