Globo to launch "Rebirth" in the international market

The title will be launched by Globo in the international market at the upcoming edition of the LA Screenings Independents. It is airing in prime time in Brazil.

17 APR 2024

  • Facebook
  • X
  • Linkedin
  • Whatsapp

Currently airing in prime time in Brazil, "Rebirth" will be launched by Globo in the international market at the upcoming edition of the LA Screenings Independents, which will be held in May in California, USA. The work of Benedito Ruy Barbosa, which made history in Brazilian dramaturgy in 1993, remains timeless with its mysteries, dramas, love, revenge, and legends. And now, it returns renewed through the perspective of Bruno Luperi - his grandson - who signs the reinterpretation with artistic direction by Gustavo Fernández, captivating a new generation of Brazilians.

In Brazil the telenovela is a rating success, being the most popular since ‘"Pantanal", a work by the same creators. With 60 episodes aired, "Rebirth" impacted over 121 million Brazilians, with an average of 30 million viewers per episode - and 8 out of 10 Brazilian households have tuned in to the telenovela since its premiere.

In the plot, after making a pact with a Jequitibá tree, José Inocêncio, a character portrayed in the first phase by Humberto Carrão ("All The Flowers") and later by Marcos Palmeira ("Pantanal"), becomes known as a mythical figure as he becomes the most successful farmer in the region due to his successes as a cocoa producer. The jequitibás are known as the “giants of the forests”: they are among the tallest trees in the Brazilian flora, being a heritage of the Atlantic Forest. They can reach 50 to 60 meters in height, surpassing a 15-story building. They are also one of the longest-lived species, remaining standing for hundreds of years.

Gabriel Bonelli, Head of International Sales referred to the success: "'Rebirth’ is a work that carries Brazilian essence, with exuberant landscapes and the mysteries, dramas, loves, revenge, and legends of our country. It is a telenovela written and directed by the same team as ‘Pantanal’, which was very well received by the international market. Therefore, we believe that ‘Rebirth’ will also win over diverse audiences around the world. We are following the strength of this story and are happy with the launch," noted.

On his part, Bruno Luperi  considered the title as a vehicle for reunion, resurgence, and resilience:“This telenovela is about rebirth, reunions, deaths, and resurgences. José Inocêncio is a wonderful character. He is deconstructed and reconstructs himself, transforms himself, and gives himself a new meaning. This is very important nowadays. I think this telenovela will be very good in this moment of new consciousness, of awakening questions, even if we don’t have answers," explained.