The Weather Channel’s free streaming service to offer food content from Gusto TV in the US.
Chris Knight, President & CEO Gusto Worldwide Media
Gusto TV’s original content is now available as a live streaming channel on LocalNow.com. Gusto will expand on Local Now including OTT and Mobile apps in the coming months. Powered by The Weather Channel and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business, and traffic.
With nearly 3 million app downloads, Local Now offers localized content throughout 225 markets in the US and has now added national programming streams. Gusto TV has been selected as a major food content provider. Local Now is available across a portfolio of over-the-top (OTT), mobile, and TV platforms, including YouTube TV, Apple TV, Sling TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.
"We’re thrilled to offer the vast array of culinary adventures that Local Now audiences crave through this partnership with Gusto TV,” said Michael Senzon, senior vice president and general manager of Local Now. “From shows that focuses on local, seasonal produce to international cooking competitions, I can’t think of a better partner to help expand our content focus.
Gusto is the world’s leading all food-content provider, with 670 hours of original programming, streaming on dozens of platforms around the world.
“Food television cultivates community and culture – both of which we need so much more of these days,” says Chris Knight, CEO and President of Gusto Worldwide Media. “It’s about creating an emotional connection with our viewers; they invite us into their daily lives.”