GUSTO TV ARRIVES IN AMAZON PRIME DIRECT

Gusto Worldwide Media continues to accelerate its global growth strategy with the announcement of an AVOD content offering on Amazon Prime Direct, delivered through technology partner Dooya Media Group.

This new strategic partnership with Dooya, a leader in ad monetization and content optimization technology, looks to grow ad sales for Gusto’s global inventory across Amazon’s Video Direct platform. Amazon Prime Video Direct delivers the broadest selection of premium content to its viewers and reaches millions of customers worldwide.

“Food content is that sweet spot where entertainment meets necessity, providing an escape from our busy lives and sparking joy,” says Chris Knight, CEO and President of Gusto Worldwide Media. “We’re excited to share our passion for global culture and cuisine with millions of Amazon Prime Direct viewers.”

“Forgive the pun, but this kind of content is delicious,” adds Dooya CEO John T. Wells. “Like its subject matter, food-centric programs are always in demand, universally appealing and complement many other lifestyle bundles for extra value to advertisers. We’re pleased to have Gusto join us at the Dooya family table.”  

Gusto is the world’s leading all food-content provider, with 670 hours of original programming, streaming on more than a dozen platforms around the world.