Gusto TV announced its content and channel are available in the U.S. on VIZIO’s WatchFree+, free streaming service for VIZIO SmartCast TVs. SmartCast audiences can now access Gusto TV’s programming via the updated WatchFree+ program guide, with no additional devices, subscriptions, logins or fees.
“VIZIO’s dedication to building personalized experiences allows viewers instant access to the entertainment they will love,” said Chris Knight, CEO and President of Gusto Worldwide Media. “Gusto TV’s original and globally diverse food programming is here to satisfy any culinary craving.”
Minutes viewed on Gusto TV have increased 75 percent since the first quarter of 2021, with monthly viewing time up 206 percent year over year (source: VIZIO’s first-party viewership data).
In addition to Gusto TV, WatchFree+ viewers have access to hundreds of free channels including news, sports, movies, TV shows, foreign language programming, with an ever-expanding catalogue. SmartCast is VIZIO’s operating system that comes equipped with every VIZIO Smart TV, which powers endless entertainment options for millions of households with content for every genre: movies and TV shows, sports, kids and family, news, interests and lifestyle, gaming, and more.
“Through WatchFree+, VIZIO is expanding viewership for channels like Gusto TV, where viewers can dive into food television,” said Greg Barnard, Director of Content Acquisition for VIZIO. “VIZIO is dedicated to helping established streaming channels like Gusto TV discover new audiences using our data-informed approach to programming while driving endless entertainment options for millions of users.”