Richard Cooper, Research Director at Ampere Analysis, presented an overview of the changes to the children's commissioning market in Western Europe over the course of 2020-2021, and examined the major UK streamers’ potential content gaps in children’s content during the company’s “New and emergent themes for 2021 in kids’ SVOD” webinar.
The first trend Cooper noted is that Western Europe commissioning has increased since the beginning of the pandemic. “As this become the new normal, higher levels of commissioning are likely to remain,” the specialist assured.
Animation has lost commissioning share during this period, which means that the market has moved to acquisitions, according to Cooper. Nevertheless, although animation commissioning has fell significantly, the genre has recovered in recent quarters. On the other hand, live-action has dominated commissioning, as linear provider sought to fill their television schedules. However, the lack of unscripted kids content reduced the growth compared to other genres.
In Western Europe, linear providers still account for the majority of kids commissioning. Meanwhile, subscription video-on-demand platforms are focusing their efforts on acquisitions. In fact, for most SVOD services, the volume of kids’ content on their catalogues has grown when comparing the first quarter of 2020 with the same period of this year.