ITV Studios has appointed Tom Clark, a senior commercial executive with over 20 years of experience in growing digital media and entertainment businesses, to the new role of Executive Vice President Commercial Strategy, Global Partnerships. He will join the team which monetizes ITV Studios’ portfolio of some of the world’s most successful travelling entertainment formats, as well as maximizing commercial opportunities from the group’s scripted and non-scripted IP.
In this newly created role, which he will officially assume on October 2, Clark will be responsible for leading Global Partnerships’ commercial strategy, working closely with the sales, digital and brand licensing teams to develop new revenue streams. He will also oversee the insights team and play a key role in looking at ways to leverage data emanating from ITV Studios’ growing suite of AVOD/FAST channels, as well as ensuring ever-increasing synergies between the business’ global sales and commercial activities.
Clark joins ITV Studios from Airbnb, where he held the position of Director, Experiences Commercial Operations. During his tenure, the executive headed up the global team responsible for the strategic growth and operational management of Airbnb Experiences global marketplace.
Prior to this role, he was Commercial Director at PRS for Music, and previous to that, held a number of roles at The Walt Disney Company over twelve years, rising to Vice President and Head of Digital Media Distribution EMEA. Clark supported the launch of Disney’s first global direct-to-consumer subscription video offering in the UK, which has evolved to become Disney+. Earlier in his career, he played a pivotal role in the transition of Shazam from a text service to an integrated multi-platform app, which became the fourth most downloaded on the App Store shortly after launch.
“In the incredibly fast-paced global content and distribution business we face new challenges and huge opportunities every day. Tom’s aptitude for identifying sustainable new revenue streams, particularly in the digital sphere, and interpreting data will be invaluable as we continue to grow and adapt,” said Ruth Berry, Managing Director, Global Partnerships at ITV Studios, to whom Clark will report.
“ITV Studios has a world class portfolio and is perfectly positioned for new opportunities in the continually evolving media landscape. I am delighted to be joining Ruth and the team to build on ITV Studios’ innovative ambitions and reinforce their commercial success,” Tom Clark declared.