ITV's hit format "Let Love Rule" to be adapted by Globoplay in Brazil

The dating format was commissioned by Globo and it will air on the SVOD platform Globoplay. Brazil is the 10th territory reached by the programme.

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"Let Love Rule"

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Globo has commissioned ITV Studios' "Let Love Rule" for Brazil. The hit reality dating format will be produced by Formata and air on the SVOD platform Globoplay, where audiences will follow candidates from all ages who are looking for true love.

Brazil is the 10th territory reached by the programme. In the rest of the world, "Let Love Rule" is blooming too. The second season of Sweden was successfully launched on April 18 and the sixth season of The Netherlands, where the format originates, is currently on air.

Recent research shows that "Let Love Rule" is a true dating show on its own! It is the ideal show to watch by sitting back and unwind. The setting, the intimacy, the beauty and awkwardness of the 1–on–1 situation, the diversity of the casting, and seeing relatable people genuinely looking for love are all reasons why audiences love to watch this show!

In "Let Love Rule" a cast of singles will be throwing out the rule book and deleting their dating apps as they attempt to find true love. From the moment they meet, the couples immediately start living together as their first date of at least 24 hours begins. From heartfelt moments or declarations of love, to awkward silences and difficult dating conversations, viewers will be able to follow all the antics and find out if the sparks fly or quickly fizzle out.