ITVX celebrates one billionth stream mark

The platform accomplishes the milestone four months after its launch.

18 APR 2023

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On Easter Sunday 2023 ITVX celebrated its one billion streams mark, just over four months after the service’s launch on 8th December 2022. The platform counted 282 million streams in March 2023, up by more than 100 million on last year.

The drama titles, "The Twelve," "Without Sin "and "A Spy Among Friends" have been the top performing ITVX premieres in the period, attracting harder to reach audiences to ITVX. Approximately 80% of audiences who have watched ITVX premieres, including titles like "Nolly and Litvinenko," have gone on to watch other content on ITVX.  Amongst the huge array of series and films available on ITVX, the most popular UK drama series from the archive is so far "Footballers Wives," with" One Tree Hill" acquiring the highest volume of streams to date amongst the range of US boxsets on ITVX. The most popular film amongst the extensive film library in the period  has been "Love Actually," with "The Chase" channel as the most popular themed (FAST) channel, to date.

"Love Island" has also driven up the streaming count, and is the most watched program on ITVX this year based on streams, with the fifth series of "Unforgotten" being the most watched drama, with streams of the acclaimed cold case series up 49% on series four. Streams of sporting events including 6 Nations Rugby and the FA Cup have also attracted strong livestream audiences in 2023, with year on year uplifts on the new and improved service. ITVX’s consideration and awareness scores have risen strongly since launch, with recently reported data from YouGov’s "BrandIndex" tool revealing that ITVX has now overtaken All4 and Disney+ in terms of consideration.

Forthcoming highlights on ITVX include "The Real Crown: Inside the House of Windsor, scheduled for streaming free from 20th April, the real behind-the-scenes story of the lives, loves, scandals, trials and tribulations of the world’s most famous family.  New drama "Tom Jones" will stream free on ITVX from May 4th. Based on Henry Fielding’s classic novel, following the title character’s complicated journey to find real love, Solly McLeod (The Rising) stars as the hero Tom, alongside Sophie Wilde (You Don’t Know Me) as the heroine Sophia Western. The series also stars Hannah Waddingham (Ted Lasso).

"Crime" is set to premier on ITVX on 11th May. The Irvine Welsh series starring Dougray Scott, Joanna Vanderham and Angela Griffin joins the two part documentary "Rolf Harris: Hiding in Plain Sight," which streams from 18th May.  Almost a decade on from his arrest, these films speak directly to Harris’ accusers, telling the story of how his assaults became gradually more serious throughout his television career in the 70s and 80s.