Kantar Global Holdings S.à r.l. confirmed the successful completion of the sale of its Kantar Media business to H.I.G. Capital ("H.I.G."). This strategic divestment allows Kantar to further focus on the growth of its core offerings in brand building and marketing effectiveness. Kantar Media, a global leader in audience measurement, data analytics, and media planning operating in more than 60 markets, will now embark on its next phase of growth under the ownership of H.I.G. Capital.
Kantar Media’s CEO, Patrick Béhar, and its leadership team will remain in place, ensuring continuity and a continued commitment to delivering valuable insights to clients in the content and advertising sectors. "This marks a significant step in Kantar's evolution, enabling us to prioritise our resources on shaping the marketing strategies of the world’s biggest brands. We believe H.I.G. Capital is an excellent partner for Kantar Media, and we wish Patrick and his team all the best for the future," said Chris Jansen, from Kantar.
Patrick Behar from Kantar Media, added: "This is an exciting new chapter for Kantar Media. With the backing of H.I.G. Capital, we are well-positioned to sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world."
J.P. Morgan and Jefferies acted as financial advisors to Kantar Group on the contemplated transaction. Morgan Stanley & Co International acted as lead financial advisor and ING acted as financial advisor to H.I.G. Capital on the contemplated transaction.