DeAPlaneta Entertainment announced that Lars Wagner will be DeAPlaneta Kids & Family’s Director of two key European territories for the company: GSA (Germany, Switzerland and Austria) and CEE (Central & Eastern Europe). Wagner will oversee the activities carried out in the aforementioned territories in relation to the co-production and distribution of IPs aimed at children and family audiences, as well as the management and exploitation of these IPs through licensing agreements, but also in the digital environment.
The executive will also help consolidate the international strategy of three projects co-produced by DeAPlaneta Kids & Family: the animated series “Milo,” which already has its second season in production; the animated series “Magic Lilly,” now in pre-production; and “Superpigs,” which will become a feature film that will have theatrical distribution, an animated series and a videogame.
As Director of DeAPlaneta Kids & Family's GSA and CEE territories, Wagner will also develop strategic alliances with the German market and will seek and develop new IP from those territories, as well as collaborate in other business areas (fiction and digital) of the company both in Germany and in the countries belonging to the CEE territory.
Lars Wagner's appointment comes at a key stage for DeAPlaneta Kids & Family as the company seeks to strengthen its position as a leading global licensing agent and brand builder at a time when its catalog contains IPs with international reach. Throughout his career, Wagner has been General Manager of Disney Channels in the GSA territory; CMO of Playmobil; and Vice President of Digital Content Strategy & Production at WarnerMedia.
Ignacio Segura de Lassaletta, CEO of DeAPlaneta Entertainment, commented: "Lars Wagner is one of the most experienced professionals in the children's and family entertainment sector in the European market, especially in the German market. His track record and recognized prestige will be of invaluable help in consolidating DeAPlaneta Kids & Family's position on the international stage."
"I am excited to help DeAPlaneta Kids & Family achieve its ambitious goals. I look forward to working with the team to develop new IPs, strengthen the company's position in key European markets, and help drive growth across the division," Lars Wagner stated.