Laurens Woldberg is appointed Managing Director of ITV Studios Netherlands

ITV Studios announced the appointment of Laurens Woldberg as Managing Director of ITV Studios Netherlands. The executive joins the production house, one of the largest in The Netherlands, from the Dutch public broadcaster KRO-NCRV, where he has been Creative Director of Fiction and Non-Fiction since 2022, overseeing commissioning editors, third-party produced series, as well as in-house format development and sales.

“I am thrilled that Laurens is joining ITV Studios. He has proved during his time at Simpel, SimpelZodiak and now KRO-NCRV that not only is he a creative leader, but someone that can translate international formats into the Dutch market. I am sure he will continue to bring those skills to ITV Studios Netherlands,”  commented Lisa Perrin, Managing Director of International Production at ITV Studios in London, to whom Woldberg will report.

“I have had two great years working with KRO-NCRV and the team there, but I am really excited about my new role with ITV Studios Netherlands. I am looking forward to working with its talented producers and excellent shows. As the home of many successful global formats, I am hoping to bring some more ITV Studios brands to our broadcasters, but also create and export some as well,”  Laurens Woldberg said.

Prior to his role at KRO-NCRV, Woldberg was Managing Director at SimpelZodiak, part of Banijay Netherlands, which specializes in adventure reality, reality and factual producing shows such as “Survivor,” “Hunted,” “S.A.S,” and “Masterchef,” among others, and was part of the management team of Banijay Benelux.