Independent studio for kids & family entertainment Studio 100 Media is aiming to take advantage of the top ratings and massive YouTube figures achieved for its hit series “Mia and me” (O mundo de Mia) in Brazil by collaborating with licensing agency Lotus Global Marketing.
Lotus Global Marketing will be developing a licensing program and opening new markets for “Mia and me” in Brazil and whole of Latin America. The first two seasons with 52x26 minutes of this empowering series have been on air continuously on the free television network TV Cultura since 2020, achieving impressive ratings within the broadcaster’s target group of girls aged 4 to 11 years.
Season 3 premiered on TV Cultura on February 13 of this year, and will continue to be supported and endorsed by excellent numbers on social media. As well as impressive ratings on its Instagram channel and Facebook page, its YouTube channel alone has over 350 million views and more than 875.000 subscribers. In Europe and especially in the German-speaking territories, “Mia and me” is already a huge licensing phenomenon with several licensing deals and a successful master toy line by Simba Dickie Group.
“We are very excited to work with Studio 100 Media on such a wonderful brand with great potential in our territory. Considering the excellent performance of ‘Mia and me’ on key FTA and digital platforms, we anticipate a complete licensing program in the upcoming months including key categories such as toys, apparel, back-to-school and stationery, health & beauty, and F&B. With these categories in place, our mid-term plan is to aggressively develop marketing initiatives and support our licensees and retailers on their consumer promotions,” said Celso Rafael, CEO of Lotus Global Marketing.
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