"Nora"
Maga Animation Studio, in collaboration with Many Edizioni Musicali, presents "NORA," an audiovisual production that merges art and technology in a unique fusion of creativity and innovation. It marks the first Italian virtual idol with a real human voice, performing a mashup of an original track and reimagined elements from an iconic 1985 hit.
The vaporwave-inspired music video, crafted entirely by the Monza-based studio without the use of AI, is the result of a two-year artistic and technological journey.
NORA's debut single, "Beat of a Romance medley Cha Cha Cha", is a mashup that intertwines a brand-new composition with reinterpreted fragments of Cha Cha Cha, a legendary Italo dance anthem from 1985—bridging memory and future in a compelling dialogue.
The music video, steeped in vaporwave aesthetics and created entirely by Maga Animation Studio without generative AI, is the culmination of over two years of artistic exploration. "NORA" (whose full name is NORA ノラ, accompanied by kanji that express her essence and deep connection to Japanese culture) is not an algorithm, but the result of real human expertise: animators, musicians, designers, and performers have brought to life a digital icon that embodies human artistry in a virtual form.
“With NORA, we deliberately chose a path that runs counter to today’s trends in AI, automation, and machine learning.” says Massimo Carrier Ragazzi, CEO and creative director of Maga. “I’ve long wanted to develop a project that would allow us to merge our artistic and technological research with the world of music, crafted through a handmade approach true to our studio’s philosophy: a process guided by human thought, free from haste, where every detail is shaped with care, leaving room for freshness, enthusiasm, and deep dedication—embracing imperfections that make the project alive, human, as every organic work should be.”
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