Max launched in 20 countries in the Nordics, Iberia, and Central and Eastern Europe

Subscribers in Iberia, Nordics, and Central and Eastern Europe are the first in Europe to access WBD’s extensive and expanded streaming content offering. The company is now streaming on leading devices and platforms including Amazon Fire TV in European launch markets.

21 MAY 2024

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Warner Bros. Discovery announced that Max, its enhanced streaming service, is officially live and available to watch in 20 countries across the Nordics, Iberia, and Central and Eastern Europe. The countries include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

Max offers subscribers an enhanced user experience, more entertainment genres and double the amount of content previously available on HBO Max. The launch of Max is marked by the return of the highly anticipated HBO Original "House of the Dragon" S2, which premiers on Max in Europe on 17thJune. Titles available to stream now include "Dune: Part Two", which premieres today on Max, in addition to Warner Bros. movies including "Barbie2, "Wonka", "Joker", and "Harry Potter". Premium series include HBO Originals such as "The Last of Us", "The White Lotus", "Euphoria", "True Detective: Night Country", and "The Sympathizer". "Friends" from Warner Bros. Television and fan favourites from Discovery are also available including "90 Day Fiancé", "Cake Boss", "Gold Rush" and "Naked and Afraid".

Max combines HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment alongside world-class sports from Eurosport to create a complete viewing experience for the whole household. In all markets where Max is available in Europe, it will be the only place to stream live every moment, every medal, every athlete, and every team during the upcoming Olympic Games Paris 2024, ensuring fans never miss a moment of the action. Paris 2024 is included in all subscription plans, so customers can enjoy complete access to the biggest sporting event in the world.

JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery, took the launch as a milestone: “Today is a significant milestone in the globalisation of Max. We have a rich and storied history of delivering popular content for viewers across Europe from iconic brands like HBO, Discovery, Warner Bros., DC, Eurosport, TLC. It’s these powerful programming engines that set us apart for viewers who can rely on us for the very best content, whatever their mood, whatever the occasion. With launches in over half the global markets still ahead of us, this is just the beginning of the next chapter for this great storytelling company", commented.

On his part, Gerhard Zeiler, President of International at Warner Bros. Discovery, highlighted the variety and quality of the platform's offerings: “Whether it's our blockbuster movies, unmissable TV drama, larger than life entertainment shows or thrilling sports, Max delivers the ultimate viewing experience in Europe.  Our new and improved app offers enhanced personalisation making it easier and faster to watch your favourites from Warner Bros. Discovery. With three different plans, a Sports Add-On, expanded device compatibility, and hundreds of distribution partnerships with the biggest affiliates in the region, it’s never been simpler to watch world-class content," added.

Finally, Max is available on leading devices and platforms throughout Europe. Max is also launching for this first time on Amazon Fire TV across European markets where Max is available.