Mediaset Italia has acquired the adaptation rights to the popular Spanish show "The Anthill" ('El Hormiguero'), aiming to develop an Italian version for the 2024/2025 season. This agreement with Mediaset follows Onza Distribution's successful sale of the show's ready-made version to Estrella TV in the United States earlier this year. After several years of negotiations in Italy, Onza Distribution finalized an agreement with Mediaset this month to adapt "The Anthill" for the Italian market. This format has already been successfully adapted in several countries, including Brazil, Mexico, and Portugal.
"The Anthill" ('El Hormiguero') is Spain's most successful prime-time show, accumulating 18 seasons since its inception in 2006. Pablo Motos hosts it and airs on Antena 3 four times a week. The production company of "The Anthill," 7 y Acción, has also created other successful shows in the Onza Distribution catalog. Among them are "The Celeb Challenge," prime time leader on Fridays with four seasons aired in Spain, and "The Way Home," a format recently acquired by Telefe Argentina. For its Italian version of "The Anthill," Mediaset is working on a weekly prime-time broadcast on its channel Italia 1.
"At Onza Distribution, we are very excited to see one of our hit formats being adapted by such a prestigious channel with a strong commitment to entertainment production in Europe," said Béatrice Nouh, Head of Sales at Onza Distribution. "This demonstrates the value of 'The Anthill' as a format, and we firmly believe this news can once again boost the format in the international market. We wish the future Italian version all the possible success!"