"Molang"
Millimages will present a one-off "Molang" apparel capsule collection and six limited-edition collectible figurines at Japan Expo 2023. Taking place in Paris from July 13 – 16, the range of products will be available to purchase exclusively at the Molang pop-up shop during the four-day event at stand no. J183.
The exclusive products, designed in Millimages’ Paris offices, include organic cotton T-shirts and tote bags, as well as six collectible figurines presented in mystery packaging. Other products, such as the iconic Soft Lamp, stationery and the ever-popular plushies, will also be available. The Molang stand will provide its fans with a bubble of tranquillity in the middle of the show, where they can buy new merchandise and meet the Molang mascot. Concurrently, Editions Dupuis, Millimages’ publishing partner, will have signing sessions for the Molang comic book at their stand.
Mathilde Bayle, Head of Communication, Brand Image & Marketing, Millimages, commented, “Japan Expo is the ideal place for 'Molang' to connect with its fans. Not only does the show attract a large number of Gen Z participants, but it also showcases lots of innovative concepts in the world of pop culture and digital media, an excellent cross section of both Molang and Millimages’ core targets.”
Japan Expo comes close on the heels of a several Molang events including a pop-up promotion at the Magna Carta gift shop in Paris where participants could win free entries to the Expo and the global launch of a 73-piece capsule collection featuring unisex cuts, streetwear, dresses, pyjamas, and pop accessories.