MultiStory Media and Metaverse team up to launch Channel 4's "Come Dine With Me" into the metaverse

ITV Studios label MultiStory Media and Metaverse creative agency Metavision, have formed a collaboration to launch Channel 4’s award-winning, globally popular "Come Dine With Me" into the metaverse, with players now able to go against each other to become the ultimate dinner party host in the newly released Minecraft world. “Keeping this beloved show fresh and relevant for our evolving audience has been a key focus over the past few years," Pukar Mehta, COO at MultiStory Media, said. "The concept the team at Metavision came up with for the show’s evolution into the Metaverse was perfect, and something we had to bring to fruition.  We continue to work with Channel 4 on exciting ideas and hope to continue Come Dine With Me’s journey into new and unexpected places.”

"Come Mine With Me," which has been created by Metavision, Blockworks and the show’s producer Multistory Media, is an experience in which players around the world are invited to step into the bustling town of Minechester to design and build a dinner party from scratch. Once there, players will be able to shop at custom stores, from a grocer’s to a builder’s yard, and have the opportunity to discover new recipes and build a dinner party beyond their imagination to share with friends. And of course, at the end of the ‘evening’, each player will give a score out of 10, with the contestant with the highest score crowned the winner. The launch of "Come Mine With Me" is the latest of several expansion strategies, including the launch of two FAST channels: on Samsung in the UK, where it quickly became one of Samsung’s top entertainment channels, as well as on Roku in the US.  In addition, the show is also available on Netflix in the UK.

The experience has been inspired by the international popular show, distributed by ITV Studios, which has been commissioned in 46 territories across the world - from Chile to Brazil, Germany to Serbia - and has had over 17,000 episodes produced globally. There have also been several spin-offs, the most recent of which, 'Come Dine With Me: The Professionals', where teams of professional chefs and restaurateurs take each other on, has been commissioned for a second series by Channel 4.“The further in development we went with Come Mine With Me, the more we asked ourselves, ‘Why hasn’t this been done already," Ryan Norrington, Creative Lead at Metavision, said. "The format feels like it was designed from the very beginning to be played with friends on Minecraft. We’re very excited to be bringing a cultural heavyweight like Come Dine With Me to the Metaverse, where it can be discovered by an entirely new, highly engaged and younger audience.” 

"Come Dine With Me" has also developed a strong presence across social media, including Youtube, Twitter, Instagram and Tik Tok, where its hashtag has garnered hundreds of millions of views, and the launch of this game format on the Minecraft platform is another example of how traditional TV shows can expand their engagement through newer services and platforms.“'Come Dine With Me' is already a hugely popular show, providing viewers with all the drama and excitement through its iconic format; I think we’ve all secretly wanted to take part ourselves," Emma Derrick, Commercial Innovation Leader at Channel 4, said. "With our excellent partners, MultiStory Media and Metavision, we have been able to make this dream a reality by launching it into the metaverse and opening the world of 'Come Mine With Me' to the next generation.”