NBCUniversal has closed a larger and more expansive partnership with Twitter to amplify coverage of the Olympic and Paralympic Games Paris 2024. According to the company, this deal demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.
Beginning in February 2024 and counting down until the Olympic Games opening ceremony on July 26, 2024, Twitter will feature NBCUniversal’s pre-Games coverage including Olympic-related competition highlights, key US Olympic Team Trials moments, and a Paris 25-day countdown featuring daily athlete or event clips leading into the opening ceremony.
Throughout the Olympic and Paralympic Games, NBC Olympics will feature engaging moments and key highlights on its Twitter handle, and in Spanish on the Telemundo Sports Twitter account. These highlights will include medal-winning moments as well as those from the Opening and Closing Ceremonies.
Moreover, NBC Olympics will produce and publish a daily live show on Twitter. This original content will feature Olympic coverage highlights, athlete interviews and happenings in and around the host city and will include interactive engagements to drive conversation amongst fans. All content will live on the @NBCOlympics handle.
“For the first time since 2018, the Olympic and Paralympic Games will return to their true glory in 2024, with full stadiums and the world’s greatest athletes competing against the backdrop of one of the most beautiful cities in the world, Paris, where the modern Olympic Games were conceived 130 years ago. Together with NBCUniversal, we are excited to bring new opportunities to align with the Paris 2024 Olympic and Paralympic Games,” commented Joe Varvara, Global Head of Partnerships at Twitter.
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