10 MAY 2021

NENT GROUP LAUNCHES “HILMA,” ONE OF ITS MAJOR ENGLISH-SPEAKING FILMS

The Swedish biopic film directed by Lasse Hallström will premiere on the company’s Viaplay streaming service next year. The launch represents the company's new strategy, consisting of two English film releases per year.

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Nordic Entertainment Group has committed to producing two major English-language films each year. The first project that will reflect the new strategy will be “Hilma.”  “In today’s very competitive streaming world it is key to stand out and be relevant,” Anders Jensen, NENT Group President, and CEO said. “For us, building on who we are, where we come from, and what we stand for is a very clear differentiator that will support our vision of becoming the European streaming champion. Today’s news is an amazing stepping stone on that journey.”

‘Hilma’ will premiere exclusively on NENT Group’s Viaplay streaming service in 2022. The film is produced by NENT Studios with Helena Danielsson as producer and Josephine Zapata Genetay as executive producer. a biopic of the revolutionary Swedish artist and feminist pioneer Hilma af Klint, written and directed by Lasse Hallström and starring Lena Olin.  “I’ve spent three years trying to understand the mystery of Hilma af Klint." “This is a story about an unwavering search for the truth about humanity and the universe, at a time when men made all the rules," Hallström said. "Despite so many obstacles, Hilma created art that influences our lives today. My ambition is for the audience to experience these struggles with all their senses."

"Hilma" is setin the late 1800’s- the early 1900s, whose unconventional art and spirituality meant that her 1,300 works remained largely unknown for decades. Today, af Klint is recognized as one of the Western world’s first abstract artists, an achievement that was further recognized amiz the male-dominant industry.

In the film, Lena Olin will play Hilma af Klint in her later years, with Olin and Lasse Hallström’s daughter Tora Hallström portraying the artist in her younger days. “Hilma af Klint literally changed the way we look at the world,” Filippa Wallestam, NENT Group Chief Content Officer said. “She happens to be Swedish, but her story says something important to audiences everywhere. It’s so special to work with talents of the calibre of Lasse, Lena, and Tora, and it’s even better when the project means so much to everyone involved. ‘Hilma’ and our coming films make NENT Group’s ambitions clear. Nobody in the Nordic region is thinking as big as this.”

In today’s very competitive streaming world it is key to stand out and be relevant. For us, building on who we are, where we come from, and what we stand for is a very clear differentiator that will support our vision of becoming the European streaming champion. Today’s news is an amazing stepping stone on that journey.” Anders Jensen President, CEO, NENT Group

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