19 JAN 2022

Viaplay unveils its first Dutch local production, "Dragons' Den"

The project has been produced in more than 40 countries, with Netherlands serving as the most recent. The show is set to launch on the platforms in the Netherlands on 1st March.

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Viaplay will become the exclusive home in the Netherlands of the world-famous reality format ‘Dragons’ Den’ from spring 2022. The show will be Viaplay’s first local production in the country, and will give Dutch entrepreneurs an opportunity to pitch their business ideas to a panel of renowned investors. “Viaplay’s pitch to Dutch viewers is simple. We offer local and original productions, the best of Hollywood, high-quality kids content and the most attractive sports – all on a single service that represents excellent value for money," Filippa Wallestam, NENT Group Chief Content Officer said. ‘"Dragons’ Den’ is a proven format that blends the brilliant with the unexpected, and which has both kickstarted great businesses and entertained viewers around the world.”

The service is set to launch in the Netherlands on 1 March with a unique combination of local and original productions, international films and series, kids content and premium live sports. ‘Dragons’ Den’ is distributed around the world by Sony Pictures Television under a number of variant titles, including "Shark Tank," "Lions’ Den," and "Dragons’ Den." The SPT format has won over 30 awards globally, and will soon begin its nineteenth season on the BBC in the UK. The series will be produced by Vincent TV.

In the Netherlands, Viaplay will be priced at EUR 13.99 per month and be available through distribution partners such as KPN and VodafoneZiggo as well as various direct subscriptions. The service will be the Dutch home of live Formula 1, Bundesliga and PDC darts, with Premier League football to follow from August. Viaplay has recently appointed Martijn de Bruin and Kennard Bos as its first Executive Producers in the Netherlands for non-scripted and scripted content respectively. “In the Netherlands, entrepreneurs-to-be have been waiting for the opportunity to start building their dreams. Now is the time to take this great format to the next level with Viaplay," Vincent ter Voert, Vincent TV Founder and Producer said. 

The concept was deemed familiar to various entrepreneurs seeking the perfect project to invest in. This season, restaurant tycoon Won Yip, ‘avocado queen’ Shawn Harris, top investor Pieter Schoen, businesswoman Manon van Essen and serial entrepreneur Bas Witvoet will  in various start-ups. The project is being compared to the launch, "Money Tigers" on Nippon TV in Japan.  Produced in territories on every continent, the format has garnered over $250 million in investments.

Viaplay’s pitch to Dutch viewers is simple. We offer local and original productions, the best of Hollywood, high-quality kids content and the most attractive sports – all on a single service that represents excellent value for money. 'Dragons’ Den’ is a proven format that blends the brilliant with the unexpected, and which has both kickstarted great businesses and entertained viewers around the world.” Filippa Wallestam Chief Content Officer, NENT Group