Nordic Entertainment Group (NENT Group) announced its plans to premier the groundbreaking original film and series ‘"Catwalk" on its Viaplay streaming service on 11 September across the Nordic region and during 2021 in the Baltic region.
"Catwalk" experienced success in January 2020, when it released in Sweden. Both the film and series are directed by Johan Skog and feature outfits created by Swedish couture designer Frida Jonsvens. "Catwalk’" is produced by Storyfire and international sales are handled by Originate TV. “Equality, diversity, and inclusion are at the heart of everything we do as a company,” Filippa Wallestam, NENT Group Chief Content Officer said. “‘Catwalk’ brings these principles to the screen in a very uplifting way, by empowering people who are too often denied a voice to tell an incredible story with a universal message.”
The film and its six-episode documentary tell the story of Emma Örtlund and her friends at Glada Hudik, a Swedish theatre group for disabled people. The series follows their extraordinary quest to challenge social and industry norms by modeling at New York Fashion Week. Young, Swede, Emma Örtlund, battled disability, and a desire to become a supermodel. Refusing to give up, Emma contacted Pär Johansson, founder of Glada Hudik. One day in 1996, while she worked, Pär met disabled individuals who took courses on how to tie their shoelaces. Thinking they could use more creative energy, Pär bought them shoes fastened with Velcro and suggested they try theatre instead.
However, the act resulted in Glada Hudik, an internationally renowned theatre group working to turn ignorance and prejudice around disabilities into understanding and friendship. Emma, Pär, and Glada Hudik hope to prove that anyone can walk the runway. “We believe Emma and her friends from ‘Catwalk’ can teach everyone a thing or two about hope, acceptance, and perseverance. On Viaplay, we are proud not only to tell stories but to touch lives and expand worlds,” Wallestam said.
Equality, diversity, and inclusion are at the heart of everything we do as a company. 'Catwalk’ brings these principles to the screen in a very uplifting way, by empowering people who are too often denied a voice to tell an incredible story with a universal message.” Filippa Wallestam NENT Group Chief Content Officer said.
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