UK production partnership company Nest Productions announced new partnership with Greenred Media. Nest will supply production and company infrastructure for all company productions. Derek Drennan and Stew Batt, veteran factual entertainment producers and co-founders of Nest, are joining Greenred’s board as Managing Directors. Nest’s Marisa Erftemeijer and Floury Crum are also joining the Greenred team as Head of Production and Production Executive respectively.
The partnership news comes after the commission of Channel 4 and Skipton Building Society’s social-first branded entertainment series "Make Your Move", the first partnership production which Greenred worked on with Nest. The show transmitted on Channel 4 digital channels on 24th May. The three-part series sees "Great House Giveaway" presenter and mortgage expert Tayo Oguntonade help turn three couples’ financial fears into an optimistic outlook as they seek to buy their future home. FInally, exec produced by Paul De Freitas at Greenred Media, Nest provided the full infrastructure for the series.
"Make Your Move" marks the start of a long-term collaboration between Nest Productions and Green Red Media to produce original factual and branded content with Greenred owning the IP and Nest providing infrastructure, production support and management. Founded by Derek Drennan ("Made in Chelsea", "Celebs Go Dating", "The World According To Grandpa", "TOWIE") and Stew Batt ("James May’s Toy Stories", "Bafta Film Awards", "Made in Chelsea", "TOWIE"), Nest is built on a unique co-production model which supports small to midsized, new and indie production companies with infrastructure, talent, development and production expertise.
Stew Batt, Managing Director of Nest Productions, mentioned that the society arises from their joint passion for the factual: "Nest’s model is based on partnerships exactly like this; where we get to help make the factual content we love. It is a joy to be working with Greenred who are producing unique factual and branded content such as Make Your Move. We’re excited to see where the partnership will lead us." commented.
Paul De Freitas, Founder and Creative Director of Greenred, emphasized the mutual trust between the parties: “Greenred is thrilled to have partnered with Nest Productions. Their expertise and professionalism help level up the playing field with the larger indie companies. We can produce our content with confidence, knowing that we are doing everything the right way and the best way. Having Derek and Stew on the board, and Marisa and Flo helping with operations and crucial decisions, guides us into a bright and bigger future, working with broadcasters, digital platforms, and brands", added.
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