Nippon TV and Prime Video to launch "Red Carpet, Vip al tappeto" second season in Italy

Nippon TV announced that its internationally acclaimed unscripted format "Red Carpet Survival" will return for a second season in Italy, adapted as "Red Carpet, Vip al tappeto", exclusively available on Prime Video in 2026.

"Red Carpet Survival" is a celebrity-driven game show that combines glamour, comedy, and high-stakes challenges. In each episode, a VIP is escorted down a red carpet by three comedic bodyguards, facing a series of physical and mental challenges designed to test their wit, courage, and improvisational skills. If the celebrity steps off the red carpet even for a moment, one of the bodyguards is lost; whether the VIP can complete the long walk down the red carpet without losing the bodyguards (and their minds) is the challenge. The episode culminates in a sprint to the limousine, overcoming hazards such as moving obstacles, water attacks, and even pigeon droppings. The team that first manages to escort its star to the final destination without a hitch wins.

Produced by Blu Yazmine for Amazon MGM Studios and based on a Nippon TV format, the show was successfully adapted in Italy in 2025 as "Red Carpet, Vip al tappeto" on Prime Video, engaging local viewers through its mix of comedy, celebrity excitement, and tense red-carpet moments.

Season 2 highlights in Italy will feature new celebrity guests, including the country’s top entertainers and social media personalities, bringing fresh energy and star power to the show, along with exclusive challenges that are bigger, bolder, and even more entertaining than before. The taping will take place in a surprising new location, and the awaited premiere is scheduled for 2026.

Sayako Aoki, Head of International Sales, Nippon TV praised the title: "The season renewal of "Red Carpet, Vip al tappeto" showcases the creativity of Japanese entertainment while demonstrating how our formats can be successfully adapted for international audiences. The Italian adaptation of "Red Carpet Survival" highlights Nippon TV’s strategy to bring premium formats to global viewers. By partnering with Blu Yazmine, experienced in format adaptation and creating prime entertainment, we hope to offer Italian audiences even more exciting experiences than the first season in a brand-new location with visually fun missions. And, of course, we can’t wait to see if bodyguards survive the pigeon attacks!," noted.