Nippon TV seals deal with Netflix spanning 30 titles and 24 Asian territories

The 30 titles, which include "I’m Mita, Your Housekeeper," a title that attracted 40% of total viewers in Japan, are set to debut on the global streaming platform. Fifteen titles will be added starting in December, followed by others at a later time.

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Nippon TV recently finalized its content agreement with Netflix, which is set to debut 30 Japanese titles all across Asia.

“We are very pleased to announce that Netflix will be offering our content to its audience across Asia," Keisuke Miyata, Head of finished program sales, International Business Development, Nippon TV said. "This region is a key part of our continued growth, and now coupled with Netflix’s strength as one of the world’s leading streaming platforms, we are confident that Nippon TV’s titles will be well received by viewers in this prominent new territory for us.”

The first 15 titles have just started to stream in October. Titles include its mega-hit 2011 drama series "I’m Mita, Your Housekeeper," whose last episode broke records with a 40% viewer rating in Japan and has also been successful as a scripted format and licensed to Korea; DEATH NOTE, which is a live-action drama based on its widely popular comic series, and Tokyo Tarareba Girls, which is also remade from the hit comic series that saw over 1.8 million copies printed throughout Japan.

From December, another 15 titles will be added, including 2019 award-winning drama series Mr.Hiiragi’s Homeroom, Your Turn to Kill, and Life’s Punchline, which was broadcast this year with almost 14 million total views to date on TVer, a VOD streaming service in Japan. Entertainment shows as part of this deal include the highly popular adventure variety show The Quest, and the contest show Masquerade, which is one of Nippon TV’s longest running programs with its over 40years history.

We are very pleased to announce that Netflix will be offering our content to its audience across Asia. This region is a key part of our continued growth, and now coupled with Netflix’s strength as one of the world’s leading streaming platforms, we are confident that Nippon TV’s titles will be well received by viewers in this prominent new territory for us.” Keisuke Miyata Head of finished program sales, International Business Development, Nippon TV