Nippon TV’s primetime mega-hit non-scripted game show “Mute it!” won Best TV Format Adaptation at the first ContentAsia Awards, held on 28th August 2020 in Singapore. The inaugural awards ceremony was live-streamed from the virtual ContentAsia Awards Theatre to highlight the demand for screen-based content during the Covid-19 pandemic. “Thank you ContentAsia for this honor on your first ever awards. We would like to bring a new kind of joy and 'tranquility' from Nippon TV to the international content industry with this format,” Atsushi Sogo, President of International Business Development for Nippon TV, said.
Nippon TV produced a new episode in August using preventive measures and the show aired on prime time with remarkable ratings from the young demographic. The show has a massive viewership in Japan, especially among children, teenagers, and their families watching the show together. The title is now available as a non-scripted format as well as a finished series.
The ContentAsia Awards are owned and operated by ContentAsia, a 14-year-old information platform curated to offer insights into Asia’s content environment. The Awards are an extension of ContentAsia’s day-in-day-out year-round dedicated focus on and connection with Asia’s content industry.
In "Mute It!," whoever makes it to the end of the stage without making a sound, wins. The silent games evolve each time it is produced, making the challenges more difficult heart beating to watch.
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