Novocomedy announced the resounding success of its first MIP London. The event resulted in numerous contract renewals and new agreements with several leading European broadcasters, further strengthening its global footprint and expanding its influence in the entertainment industry.
Firstly bTV Media Group has renewed its rights to Novocomedy’s popular comedy fillers, ensuring that Bulgarian audiences continue to enjoy high-quality, entertaining content between programs. This strategic partnership reinforces bTV’s commitment to offering diverse and engaging programming while strengthening its long-standing collaboration with Novocomedy.
Anjela Georgieva, Foreign Acquisition Manager, bTV Media Group praised their partners: "Novocomedy has been a long-standing partner, and we are happy to continue this fruitful collaboration. Their content brings smiles and joy, and we know that it will continue to be a great success with our viewers," commented.
François-Xavier Poirier, CEO, Novocomedy expressed great satisfaction with the renewed partnership, emphasizing the importance of establishing a strong presence in Bulgaria: "Working with the most-watched network in Bulgaria we are delighted to renew our license and business relationship with bTV Media Group, our long-term partner," stated.
As part of a licensing agreement, Novocomedy has partnered with Digital Virgo to distribute several new and successful programs, including "World Wide Best Prank (WWBP)," "Pop Video," and "Atomik Pranks." This strategic collaboration aims to deliver diverse and engaging content to international audiences, enhancing Novocomedy's presence across digital platforms. Digital Virgo will now have the opportunity to distribute these innovative formats to an ever-expanding audience, responding to the growing demand for high-quality entertainment content.
Novocomedy has secured a 12-month contract with Aeroplay Media, which has acquired more than 32 episodes of its content. These episodes will be broadcast during flights of several renowned airlines, including Malaysia Airlines, Garuda Indonesia, EgyptAir, Kenya Airways, Yemenia Airways, and AIESL. This partnership presents an exceptional opportunity to reach a diverse and international audience. Airline passengers will be able to enjoy Novocomedy’s programs during their flights, adding a touch of humor and entertainment to their travel experience.
The company also announced a second agreement with LNK Group Channels for the distribution rights of "Crazy Hidden Camera" in Lithuania for a period of three years. This program will be broadcast in three sessions with 24-hour repeats and a seven-day catch-up option available on the website www.lnk.lt.
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