The launch of a FAST channel 100% focused on pranks is in conjunction with AXP. On the other hand SBT acquired pranks and magic shows from Novocomedy during the launch of its OTT channel. Additionally, SBT and Novocomedy partnered to distribute Silvio Santos’ Famous Candid Cameras.
During 20 years, the company has built a robust offer of funny, non dialogue and family content with a global potential. François-Xavier Poirier, CEO of the company, talks about the possibility of acquisition of the company by a large aggregator.