One Animation announced its most recent digital app launch to help children adjust to the circumstances surrounding Covid-19 through its global preschool comedy brand Oddbods. The company, partnering with Google’s Rivet, the new global reading app from Google’s workshop for experimental projects (Area 120), will produce a range of 14 Oddbods books to help improve children’s reading abilities at various literacy levels. "Through our partnerships with Rivet and We yo we are able to leverage the Oddbods brand in a meaningful way to help kids with reading skills and routine daily tasks in a fun and exciting way,” Amir Biran, Digital Director at One Animation, said.
“Oddbods Oddlife” launched in February, prior to the start of the pandemic. The app offers coping mechanisms to children which help them overcome small challenges through fun games and face recognition technology. The app launched Oddbods titles in March, accessible free of cost through the Rivet app. The app has seen 30% growth, month on month since its launch. “We truly cherish our fans and with over 20 million subscribers on YouTube we felt we had a responsibility to help parents and kids cope with the challenges presented by the pandemic," Biran said.
The company struck another deal with the company licensing two additional properties to Rivet: Insectibles and Antiks which will total 35 books. One Animation has also collaborated with Weyo to develop “Oddbods Oddlife”, an app that helps kids develop healthy routines, such as brushing their teeth, calming down, and even falling asleep!
As One Animation looks to grow its digital offering, these new launches build on the success of its hit free mobile game “Oddbods Turbo Run”. Developed in collaboration with SEGA subsidiary, goGame, the endless runner game gives players the chance to take on the role of Fuse and run across Oddsville to collect as many Oddcoins as they can while avoiding obstacles in their way. Since its launch in February 2019, the game has amassed 15 million installs and been translated into 10 languages.
Through our partnerships with Rivet and We yo we are able to leverage the Oddbods brand in a meaningful way to help kids with reading skills and routine daily tasks in a fun and exciting way.” Amir Biran Digital Director, One Animation