Peanuts Worldwide has officially declared Tim Erickson as Executive Vice President of Brand of the company.“I’m delighted that Tim has joined the team at this important moment for the Peanuts brand,” Eric Ellenbogen, CEO of WildBrain said. “The response to our original series The Snoopy Show and Snoopy in Space on Apple TV+ and to our ‘Take Care With Peanuts’ initiative has been nothing short of fantastic."
Erickson will oversee a team of experts in charge of strenghtening the brand’s global licensing business. He is also tasked with developing strategies that will help stem new licensing, partnership and retail opportunities, supporting brand marketing, and leveraging new content launches, made in an effort to expand the global presence of the Peanuts brand by its 75th anniversary in 2025.
Based in New York, Erickson will report to Ellenbogen, who serves as the majority owner of Peanuts. The consumer products and brand executive will work alongside Charles M. Schulz, WildBrain’s content management teams and brand co-owners Sony Music Entertainment in Japan. “With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular,” Ellenbogen said.“Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.”
Erickson has over two decades of consumer products and brand building experience under his belt, gaining skills while contributing to the most notable media and IP companies in the industry, such as Twentieth Century Fox, DreamWorks, Disney and LEGO. He most recently held the position of Chief Operating Officer at the media company GoldieBlox, creating innovative STEM-focused brand experiences for girls through consumer products, retail and storytelling, as well as overseeing the company’s business development and operations.“As a lifelong Peanuts fan, I’m elated to join Peanuts Worldwide,” Erickson said. “I’ve long admired Charles Schulz’s storytelling, both personally and professionally, so I look forward to engaging with the team and our partners to continue telling meaningful Peanuts stories through content, products and experiences that will engage fans for generations to come.
With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular. Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.” Eric Ellenbogen CEO, WildBrain