AIK Football
Pluto TV and Sweden's AIK Football signed a deal to bring a dedicated FAST channel on the platform. Pluto TV AIK will showcase match highlights, interviews, training sessions, AIK’s very own sports show Studio AIK, and plenty of exciting behind-the-scenes content from AIK Football.
Following recent partnership with Borussia Dortmund in Germany, the deal with AIK Football is the first of its kind in Sweden, where a national football club is given its own dedicated TV channel on a leading streaming platform. In addition to the linear channel, which will broadcast 24/7 every day of the week, hundreds of hours of content will also be available on demand.
This addition joins a rich selection of sports content on Pluto TV across international markets, that makes the FAST service a must-see destination for those who love to experience the adrenaline of sports competitions and follow great champions in their challenges around the world, such as DAZN channels across Germany, Switzerland and Austria, including the latest Handball addition, MODUS Super Series Darts, FIFA+ and Realmadrid.TV across multiple markets, and Bellator MMA and PGA Tour in the Nordics, just to mention a few.
"We are excited to collaborate with AIK club, providing fans in Sweden the chance to closely follow one of Sweden's top football teams. This partnership is the latest in a series of agreements to bring live and on-demand sports to our platform. The integration of sports content into FAST is a significant industry trend, and we are proud to be among the first to recognize and capitalize on this opportunity," says Olivier Jollet, Executive Vice President and International General Manager of Pluto TV.
"This partnership opens up a new level of supporter communication for us. AIK Fotboll have searched for opportunities to develop our exposure through a broadcasting partner and now we're finally there. We've couldn't have found a better partner than Pluto TV to align with." Fredrik Söderberg, CEO AIK Fotboll.