"Høj"
Serious Kids has signed the worldwide content rights to ‘Høj’*, an animated serial produced by Skjaldborn in Copenhagen for kids aged 6-9. Høj is an unusually tall dwarf due to his mixed heritage. Having already lost his mother, he finds himself in more trouble after losing a magical jewel to a wicked giant. With help from the dwarf girl, Trin, and the elf, Alfarim, Høj embarks on a journey in which he must learn to master shapeshifting and gather his friends to fight evil - having an epic time along the way.
26 of the 52 x 11’ episodes produced by Skjaldborn for DR have been delivered and are airing on DR, SVT and svYLE this year. Serious Kids has launched the IP at Mipcom Junior 2025 and the English dub is being produced at Flix in Manchester.
The Editor at DR Ramasjang, Julie Lind Holm Hansen, says “At DR, we are, among other things, currently investing in strong serialized storytelling because we see the value it brings to young audiences. When done right, a serialized format allows for deeper emotional engagement, character development, and a sense of anticipation that keeps children coming back week after week. We believe in building universes that young viewers can truly immerse themselves in - something that 'Høj' offers through both its narrative structure and its rich, mythologically-inspired world. We're super excited to see how it connects with international audiences.”
“With 'Høj', we wanted to create a show that doesn’t just entertain, but draws kids into a rich and ever-expanding universe where they can unleash their inner nerds - filled with elves, dwarfs, giants, and other mythological beings. It is exciting to see broadcasters like DR embracing this kind of long-form storytelling and helping lead the way. Their support has been essential in shaping Høj into the epic, character-driven adventure we always hoped it could become. We are thrilled to sign this deal with Serious Kids, with whom we have enjoyed talking to since we first connected at APD in Stuttgart. There has been a lot of interest in the series internationally and we look forward to seeing that solidified in deals over the coming year,” says Edith Marie Nielsen, Partner and Executive producer at Skjaldborn.
“It’s great to see the wonderful Nordic storytelling talent expressed in such a funny and gripping original animated adventure story. Older children need deeper and longer narratives to feed their imagination and we look forward to introducing 'Høj' to the world” adds Genevieve Dexter, Founder and CEO of Serious Kids.
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