MIP Junior 2025: Serious Kids to represent BBC Children’s "My Life" films worldwide

Based on "My Life" groundbreaking series, a curate a collection of standout films to be available to the international market for the first time at MIP Junior.

15 SEP 2025
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"My Life"

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Serious Kids has been appointed as the worldwide distributor to a selection of films from the multi award-winning "My Life" series. Commissioned by BBC Children’s and Education, the half an hour documentaries have received prestigious international awards such as BAFTA, International Emmy, Prix Jeunesse amongst others.

"My Life’"is a groundbreaking series for BBC iPlayer and CBBC produced by multiple independent producers telling personal stories from a young person’s perspective, often tackling difficult subject matters in a unique and inspirational way.

Alongside indies Big Deal Films, Drummer TV and Nine Lives Media, BBC Children’s and Education and Serious Kids have worked together to curate a collection of standout films from the last 15 years, packaged to be available to the international market for the first time via a specialist chidlren’s distributor.

Patricia Hidalgo, Director of BBC Children’s & Education “I've long made it my mission to bring these wonderful films to children and families beyond the UK. Sharing uplifting, homegrown stories is key to showcasing British culture—and taking them to MIPJnr helps build cultural understanding across borders.”

“We are finally ready to launch the series at Mipcom Junior after over a year’s work on bringing this together. We thank everyone at BBC Children’s and Education, Big Deal Films, Drummer TV, Nine Lives Media and Flix for working with us on this project. We know from attending BAFTA and Emmy Award ceremonies over the years that these films are well respected around the world, and we are excited to see the response from international broadcast community. If successful we can add new films to the collection to supply what will hopefully be a strand on many other channels besides CBBC,” says Genevieve Dexter Founder and CEO.

“Sharing stories is such an important way to communicate across different cultures, and I am sure young audiences across the world will enjoy and learn from this My Life series,” added Cat Lewis, CEO & Executive Producer, Nine Lives Media.