Serious Kids signs deal with Lion TV for "Style It Out"

Serious Kids has signed a worldwide content and format rights deal with production company, Lion TV for the new fashion entertainment show, "Style It Out." “Fashion has always been a tricky subject for kids because of the predominance of brands and shopping, but this series has sustainability at its heart and the creativity coming from these young kids literally makes me cry," Genevieve Dexter CEO Serious Kids said.

The BBC Children’s & Education Commissioned the 11-part, half hour series, which has just premiered on CBBC. The new format starring 9 young fashion designers aged 10-14 who compete for the ultimate prize, to put their designs on the catwalk at London Fashion Week.“There has never been a time when young people have been so vocal about expressing their own style and individuality," BBC Chidlren’s commissioning editor Melissa Hardinge said.

"Style It Out" is hosted by TV presenter Emma Willis and features stylists Ayishat Akanbi and Jorge Antonio as judges. Its challenges aspiring kid designers/stylists to come up with the perfect outfit for a given theme, using only secondhand and recycled materials. Each episode will star one high profile young influencer, singer, dancer, chef or model who will be internationally recognizable to children aged 8-12.

“As far as we know, this is the first fashion design show for kids. We were inundated with applications to compete on the series, and think the audience will be blown away by the creativity on display," Richard Bradley, CCO and Co-founder of Lion TV said.