Sky has appointed Priya Dogra in the newly-created role of Chief Advertising & New Revenue Officer next month, responsible for leading and growing Sky’s advertising sales division, while focusing on developing and enhancing non-subscription revenue streams for the outfit. The former Warner Bros. Discovery Europe (WBD) will work closely with Brett Aumuller, Managing Director of Sky Media, who will report to her.
This move follows the announcement of Sky Sports+, a sports streaming service set to launch in August.
“I‘m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years,” said Dogra. “Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation. I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”
Chief Business Officer Nick Herm added: “Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love.”
Dogra spent 14 years at WBD, leaving last summer having most recently been President and Managing Director, EMEA following the merger. She left amid a flurry of exec departures and her team started reporting directly to international boss Gerhard Zeiler.
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