12 MAR 2021

SNIPPLE GROUP APPOINTS VETERAN EXECUTIVE TOM TOUMAZIS AS NEW CHAIR

Toumazis will provide vital support to initiate further commercial growth and advise on all aspects of business and corporate strategy.

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Tom Toumazis, Snipple Group Chair

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Global animation outfit - Snipple Group announces the appointment of a non-executive Chair; technology and media industry veteran Tom Toumazis MBE.  As Chair, Toumazis will provide vital support to initiate further commercial growth and advise on all aspects of business and corporate strategy. He will significantly expand Snipple’s network and help manage relationships between directors and investors, as well as lead on corporate governance and duty.

A former FTSE CEO with a diverse blue-chip corporate background, Toumazis has held C-suite roles in the film and entertainment world at ITV, The Walt Disney Company, Eurosport, Endemol Shine and Yahoo! Tom’s appointment is the result of an introduction from BGF’s Talent Network, which is the UK’s largest pool of non-executive directors.

Toumazis says: “I was immediately inspired by the quality of Snipple’s animation and impressed by Kaine (CEO) and the global business he and the entire team have built. It’s also evident that BGF are extremely committed to helping us grow, and that’s something that's been very encouraging for the whole business. This content space is hugely appealing to me, having spent many years in this area. It’s a tremendous and exciting ambition to build an original business and something that I wanted to be part of.”

Snipple Group CEO, Kaine Patel, adds: “Tom has incredible experience and commercial acumen. He is the perfect person to help take us to the next level. Combined with BGF, we have a stellar leadership team in place!”

Tom McDonnell, investor at BGF, said: “We’re delighted to welcome Tom Toumazis to Snipple. His appointment is another huge step forward in Snipple’s ambition to become a globally recognised animation production business. We look forward to working with Tom and Kaine on the next stage of the business’ growth.”

The new appointment follows January’s announcement that Snipple has launched a new original content division to develop home-grown IP, backed by the UK’s most active growth investor BGF, who have invested £6 million.